Understand What SEO is and How This Strategy Can Generate + Customers For Your Business!
SEO stands for Search Engine Optimization and it is a strategy or a set of strategies for improving a website organic traffic. What does organic traffic mean? It’s the unpaid traffic, the traffic to a website generated “naturally” by users’ searches.
Usually, when we talk about SEO we are thinking on Google, but SEO also works with other browsers (like Bing, for instance). Anyway, the Silicon Valley-based company is clearly dominating the SEO market, generating 88.86% of it.
Quality, Quantity and Organic Results
SEO is not just about increasing traffic. Sure, part of it is based on attracting customers so, yes, it does worry about quantity, but there’s no point in bringing the wrong people to your website, because they won’t buy a thing.
That’s why SEO focuses on traffic quality. You need to target the right users in order to bring them to your website and turn them into potential clients. Let’s see an example:
If you produce and sell oranges along the organic markets of Paris, but people are accessing your website trying to connect with the huge French telecommunications company called Orange, you may be receiving a lot of visitors, but that’s not quality traffic at all.
Optimizing your website, content and ads will help you attract quality traffic. That sounds right, but what is optimization?
How Does SEO Work?
Google needs to find your website, identify what it is about and decide if it is worthy to include it in its page index. When a user types certain keywords, Google takes his index and makes a selection of websites to be shown on his search results page (SERP). But what can we do to guarantee that our website is among those first results? By optimization.
When a user types certain keywords on Google search, the browser takes into account not just those keywords, but also a series of factors that help the algorithm decide which websites are going to be suggested among the first results.
If a website has a lot of traffic, if it has well-done internal linking, if other pages are linking their contents to this one, if the brand has good reviews and punctuation, if the meta description contains the keywords and it’s well structured, if users usually click on it, then Google understands that website as a relevant one and it will put it higher in its rank.
So, what can we do to improve our website’s placing on Google’s page rank? Applying those techniques may help. Optimization makes it easier for Google to rank websites, because it allows the algorithm to rapidly define its relevance.
What is SEO Optimization?
Optimization is a set of techniques that, once applied to a website, make it easier for Google to find it, identify it and categorize it. The most optimized websites will be shown firstly when a user makes a related search.
There’s a number of digital actions we can do in order to optimize a website. Meta descriptions, tags, link building, authority. These are all different strategies included in what we call SEO.
How Does Google Define a Website’s Relevance?
Google understands that a website is relevant based on three concepts:
- Reputation: these are technical aspects related to programming structure, stability of the provider, etc.
- Authority: the pertinence of the contents within the website.
- Popularity: the amount of external links directed to that website, the visits, the conjunction of reputation and authority.
We could answer that question with another one: why to exist at all? As we said already, almost 90% of all Internet searches are made through Google. We’re talking about 2.2 million searches per day.
Now, why should we care about Google’s page rank? Remember this insight: 67% of all clicks goes to the first five results. Impressive, right? It’s a narrow window and we all want a share of it.
What About Local SEO?
There’s a subdivision inside SEO focused on local businesses. That’s why people are using Google to find stores, products and services near their location. In 2020, according to recent data, 46% of all Google searches were local-focused..
How to Generate More Customers With SEO?
Check these search engine optimization techniques for improving your website’s traffic:
Choose Your Keywords Wisely
That’s the very base of SEO. If you’re selling flight tickets, make sure to include the “ticket” word into your meta description, title and other key places. You don’t want your website to appear among other searches such as “flight tips” for instance.
Focus on Content
People will notice if your website is an empty shell designed just for attracting people. And Google will notice it too. Focus on content, seduce your users.
Google can’t read images, so we must explain it. In order to optimize an image we must name it with terms related to the topic we’re talking about and include the Alternative Text. This is a short list of keywords that tells what the image is showing.
Internal Link Building
If a user is engaged with our content, let’s try to keep it on our website. Include internal links for making it easier for people to navigate through the content.
All elements of SEO are there for a reason. Titles, descriptions and tags are very important to make Google understand what our content is about.
Google doesn’t like strange, long, horrible URLs and neither do people. Avoid links such as https://www.example.com/en_ES866ES866&sxsrf=ALeKk02h and focus on simple, nice and informative URLs such as https://chili.pa/resources/management/project-management.
There are more techniques, tips and good practices that we could list, but it would take us all day! The world of SEO and digital marketing is constantly evolving. That’s why it’s so important to be updated, to keep ourselves informed and motivated.If you want to know more about SEO and how can you use it to generate more customers for your business, contact our team of digital marketing experts right here. Did you use some of the SEO techniques described above? Let us know in the comments.