People on TikTok Screen App

Advertise Your Business on TikTok Ads and Increase Your Campaigns Reach Daily!

Learn how to make your business grow on the Internet investing on today’s top social network: TiKToK

What is TikTok? It’s an app for creating and sharing short videos (3 to 15 seconds) and long videos (30 to 60 seconds). It was developed and launched in China in 2016. One year later it began its global expansion.

In 2020, four years after its first appearance, the app reached 500 million users around the world. Facing this situation, more and more companies are starting to notice TikTok paid ads’ potential.

People on TikTok Screen App

What is TikTok Ads?

TikTok Ads are sponsored videos. They are pieces of content made for commercial use. There are different types of ads on TikTok: Let’s see:

  • In-feed videos: Your ad appears on the suggested videos section on users’ feeds.
  • Brand takeover: Your ad is displayed on full screen mode for a few seconds before it turns into a in-feed video ad;
  • Sponsored AR content: Your Augmented Reality ad can be a sticker or a filter that users can add into their own videos;
  • Hashtag challenge: Your add appears on the Discovery section. The idea is engaging users to do something while posting it with the hashtag you have proposed.
  • Sponsored influencer content: Make a deal with an influencer and reach more people.
People on TikTok Screen App

How does TikTok Ads work?

TikTok's huge and still-growing popularity among the youth has awakened the interest of many digital marketing agencies.

TikTok allows you to configure the way these ads work.

  • PPC (pay-per-click)
  • CPM (cost per 1.000 impressions)
  • CPV (cost per view)

As in any digital marketing strategy on social media you must define a public. To do so you can take into account certain elements, such as gender, age, geographic location, etc.

Why Advertise on TikTok Ads?

Why does TikTok matter so much? We’re talking about a market segment with great tendency to online shopping: 41% of TikTok users are between 16 and 24 years old.

This insight may help us understand TikTok’s importance: American users spent US $ 50,4 million on TikTok during february 2020 only.

Invest in TikTok Ads and get more clients from the world’s top social media

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