+90% Increase In Searches For The GIRONA FILM FESTIVAL !

Background

The Girona Film Festival is an event aimed at the talent of film industry professionals, artists and students, to showcase their creativity. Also, it encourages talent without leaving out the human value in each of the 500 films between feature films, shorts, documentaries, cartoons that are presented.

Girona Film Festival is ranked in the Top 100 film festivals in the world, through the FilmFreeway platform they can reach more than 2 million filmmakers who discuss topics of interest and establish contacts within this sector. With Chili, they wanted to expand their presence around the world and reach thousands of new people every day, which satisfies the or their charitable mission towards talent.

This campaign allows the promotion of emerging talent with a freer and more creative and richer content.

The challenge

Previously, the client worked on their own campaigns. However, they didn't achieve good results due to obstacles in their objectives.

Our challenge was to use a limited budget on a daily basis and achieve a high volume of clicks and conversions through optimizations, overcoming Girona Film Festival's past drawbacks.

Our strategy

The strategy we used in Chili was to determine our target audience along with an assertive choice of keywords in order to identify the correct format of our publications, since the Ad Grants program needed campaigns with a minimum percentage of 5%, of which we are presenting a 10.95%, a number that exceeds the expectations of our client.
We also focused on dynamic audiences, with the objective of increasing the number of countries with texts in English and Spanish, because as the range of countries increased, more producers participated in the festival. Some of the participants were from: United States Spain, United Kingdom, Turkey and Italy
The strategy also focused on filtering negative keywords, changing targeting and improving the percentage of optimizations.

Results

With only 1 month of performing the positioning strategy for Girona Film Festival, we managed to reach 10.95% CTR and obtained a 963% increase in conversions compared to their previous periods that did not work with Chili. Likewise, there was a notorious increase in the volume of conversions of more than 745%, while we also obtained 92% in top search display.

Feedback

El Girona Film Festival tiene por objetivo el fomento del talento y la creatividad artística con un contenido de nobles valores humanos. El Festival recibe gran talento del cine, talento emergente, también estudiantes y debutantes de más de cien países de los cinco continentes. Estamos clasificados en el TOP 100 mundial de festivales de cine, por la plataforma Filmfreeway con dos millones de cineastas. Con Chili tenemos presencia en todo el mundo y llegamos a miles de personas nuevas cada día, lo cual satisface nuestra misión benéfica hacia el talento. Esta campaña nos permite potenciar el fomento al talento con una creatividad más libre y rica en contenido.

Luís Valentí, Director Fundador

+90% increase in searches for the GIRONA FILM FESTIVAL !

+90% increase in searches for the GIRONA FILM FESTIVAL !

In addition to boosting the promotion of emerging talent the Girona Film Festival increased +700% the volume of conversions achieved thanks to Chili.

Background

Growth statistics

CTR

conversions

of display in the top of searches

increase in the volume of conversions

The challenge

Our strategy

Results

Feedback

Luís Valentí, Director Fundador

Background

Growth statistics

CTR

conversions

of display in the top of searches

increase in the volume of conversions

The challenge

Our strategy

Results

Feedback

Luís Valentí, Director Fundador

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