International SEO allows you to geographically target your website’s products and services and serve them to the audiences most relevant to your business.
In an increasingly globalized marketplace, competition is everywhere. Taking into consideration that Google is the leading tool consumers worldwide use to start or finish a purchase, you would be surprised on how little companies have a proper organic search strategy set-up to effectively and efficiently be found by potential customers across the globe.
By localizing your pages, geo-targeting and properly tagging them, Chili allows Google and your potential customers to see and interact with your website no matter where they or you are, giving you prime organic search ranking and traffic, guaranteed.
We ourselves are a global agency, with local flavor. With over 10 agencies spread worldwide, we know how to get your business the cross-border dominance and presence you’re looking for.
With an international team and tools that allow us to analyze and develop the perfect strategies for every market in the world, Chili helps companies establish themselves in the Latin American market with localized content specific to every country, language and culture. Chili can also help Latin American companies effectively introduce themselves to local markets and gather a clientele in foreign markets in all continents.
Translating content is not enough anymore. Content needs to be localized, and so does your website.
That means your website is not only visited by humans, but also by robots. Robots – or the Google algorithm, considers how your content is broken down and where you want to serve it to. It also looks at how your pages are set-up, how your folders, subfolders, subdomains, and so on are relevant to the regions you’re trying to rank for, and so on.
Sounds complicated, doesn’t it? Don’t worry – we’ll help you ensure that your business is good both on the content side of the equation, making sure that it resonates with your target audience and actually leads to conversions, while also making sure your website is structured perfectly to be ranked abroad.
Chili has the capacity to execute campaigns that target almost 50% of the population world-wide.
Be it in English, Spanish, Portuguese, Chinese, Malay or Arabic, our team of experts can give you the edge you need to execute all your worldwide campaigns under one umbrella. Our unique model of operation significantly diminishes the cost of execution, improves the communication funnel between your team and ours, ensures the brand’s tone of voice and objectives are being executed as they should across all countries, and gets things done as effectively as possible.
How do you geotarget a website on a global scale? Whereas Local SEO focuses on smaller areas and regions aiming at super-targeted conversions, International SEO optimizes a website to appeal to an entire overseas demographic.
Why is having such a large yet targeted impact so necessary? Imagine you finally found what you’re looking for online, you get the product in your shopping cart but once you try to checkout: you can’t, the product is not available for shipping to your region! Your next step is to leave the website, disappointed and angered, and without making a purchase. As more people start doing the same, that website becomes less and less relevant to where it’s being shown, slowly dropping down the rankings. It’s a lose-lose situation for everyone: for the visitors, as they weren’t served relevant information, to the website as it had unqualified traffic, and for Google that displayed an irrelevant search result.
How do we at Chili solve that? Among an ocean of implementations, we will setup hreflang tags that allow Google to discern whether your website is trying to target that specific country or not.
Hreflang tags refer to a piece of code that detects where in the world your visitors are browsing from. This practice has been shown to improve keyword reach by a phenomenal 350% in target countries – and that’s just one example!
It doesn’t matter where; Google is a machine that owns a majority of the organic traffic online. However, the algorithm works differently depending on countries and location – so you will rarely have a “global” solution to your SEO strategy, at least not an extremely efficient one.
Knowing this, we localize your SEO strategy to ensure you rank on the first page results in each one of the countries we target by on-site and off-site geo-targeting.
We won’t just translate your content but localize it so it’s properly distributed to your target audiences abroad and locally, based on keywords and behavioral search. It goes beyond content too. Google needs help understanding what pages on your website are meant for what locations, so we’ll properly tag and differentiate pages and content that are meant for a specific location to ensure their served locally.
Tired of trying to sell products and services to Mexico, but getting traffic that never converts from the Philippines? No more! The way we work on your SEO campaign will not only increase your chances to rank on targeted foreign search engines but also attract audiences that are relevant to your strategic areas of the world.
Ask us exactly how we can do that, and we’ll provide you a full strategy to deploy or grow your business abroad through search, as well as show you how we can beat the competition – all for free!