Waze is a crowdsourced navigation app for drivers which uses live time information to find the quickest route.
It’s free to use and uses pop-up ads and in-app ads which usually come with a map to direct drivers to a particular location if they like what they see. It boasts over 100 million users worldwide but is most widely used in Latin America which accounts for over one third of global users.
And with the average user spending 11 hours per month in the app, it can be a very lucrative way to advertise if used correctly.
Waze Ads are most beneficial for businesses which rely heavily on local traffic. Branded pins and promoted searches help build brand awareness and increase the likelihood of people seeking out your brand when they need the product or service that you offer.
Waze also offers advanced features such as the ‘nearby arrow’ which points out local businesses and ‘zero-speed takeover’ which flags up an ad when the car comes to a stop. As with any other platform, it’s important to understand how it works in order to create a successful ad.
If you think Waze Ads might benefit your company but you’re unsure about the app or haven’t used it before, get in touch and we’ll be happy to advise you on whether Waze advertising should form part of your online marketing strategy.
Not for everyone. But don’t rule it out just yet. One car dealer reported a 57% increase in local sales as a direct result – a revenue increase of $125,000! In addition, there are many success stories of fast food outlets and other similar local businesses which say they get 40 navigations a month with a 15% action rate.
And with costs starting from as little as $2 per day, it’s an extremely cost-effective way of advertising for those businesses whose success is based on local traffic and impulse buying.