Everything happens on Twitter. With more than 330 million active user per month the world’s most famous microblogging service is one of the most attractive platforms for digital marketing.
Do you want to advertise on Twitter? Very well, then. But first you must learn what Twitter Ads are, right? Let’s see:
Twitter Ads are the blue bird network’s paid advertising service. It’s all about posting tweets directed to certain profiles grouped into audiences that are based on people’s interests, age, gender, geographic location, etc.
The first thing you must do (if you haven’t yet) in order to start advertising on Twitter is to have an account. Once you have defined your country and time zone you’ll be able to start working with Twitter Ads Manager.
Choose a goal
The type of campaign you’ll start depends on the goal you have settled. What do you want from Twitter Ads? There are three basic objectives:
Set up your bidding and ad group
How does Twitter decide which ads must be shown first? Through a bidding process in which advertisers compete with each other for capturing a certain audience. This competition is defined both by the quality of the ad and its price.
For creating your campaign you must cluster ads into groups. You can create different ad groups for different targets. Once that’s done you can choose a starting date and an ending date.
At this point you’ll have to decide how much you are willing to pay. You can automate this process. This way Twitter will adjust your campaign according to your budget.
Segment your audience
Define who’s going to see your ads. Target your public according to age, gender, geographic localization, language, OS, etc.
Choose where your ad is going to be displayed
You can choose your ad to be shown on people’s feed or, for instance, among the search results.
Launch your campaign!
Make sure that all the data is correct. Everything OK? Well, you can launch your campaign now.
There are three types of Twitter Ads:
Probably, promoted links are the most popular form of social network advertising. On Twitter (but also on other platforms) promoted tweets are almost identical to a user's tweets. The difference is that promoted tweets are marked as advertisement at the bottom of the message.
Another option is choosing to promote an account. This way you’ll not look for users to see your post, but Twitter to suggest your page to those users. The idea then is to win more followers.
Promoted accounts are shown on the first places of the suggestions list that Twitter displays for each user.
The third alternative is also well known: creating hashtags and turning them into trends. If a hashtag you have promoted becomes a Trending Topic it will be available for all users inside your country or region.
This allows us to obtain a bigger reach, but this type of Twitter Ads cost more than the other two. Anyway, remember that there’s no minimum investment on Twitter.
Are you ready for starting working with Twitter Ads? Don’t forget that you can always ask a team of professionals to help you create marketing campaigns on social networks.