Programmatic is a buzzword that has been kicking around the marketing scene for the past few years. But what exactly is it and how does it work? In short, it’s a technology that enables advertisers to automatically target those most likely to become customers based on specific metrics obtained through algorithms. It’s used not only to target new customers but also to make marketing more relevant to your existing client base.
And the best thing is that you don’t have to be a technical whizz kid to be able to use it. All you need is good knowledge of the product or service you’re selling and an understanding of the type of buyer you’re trying to attract.
The language you use and the tone of your ad needs to be relevant to those you’re reaching out to. With Google Marketing 360 you have access to over 40 Ad Exchanges including Google Display Network. In simple terms that means access to 90% of the world’s websites. Just think of the impact that could have.
Hundreds of millions of people all over the world seeing your ad and being introduced to your brand. Make your ad attention grabbing and visually and it’s bound to generate increased traffic to your site which, as we all know, is the key to driving up sales and profit.
Prospecting campaigns are the way to target probable customers. They’re not the sexiest but they can be the most effective, with evidence that a 16% increase in lead rate can decrease your cost per lead by 450%! Powered by large computer-generated sets of robust customer intent data, prospecting campaigns are designed to pique interest in your brand. The combinations of data used should help drive your product or service to the top of its funnel awareness meaning your ad is seen by those most likely to respond.
The ad itself is crucial here as you only get one chance to make a good first impression. It’s all about standing out, boosting brand awareness and, crucially, getting that first click or interaction from a prospective client. At Chili we have the knowledge, experience and expertise to help you create a stunning ad campaign to get your brand noticed by those most likely to become paying customers. After all, it’s not just about where you advertise, it’s about who sees your ad.
This is the art of keeping your brand in front of potential customers without just bombarding them with emails. Remember, these are people that have already shown an interest in what you’re selling and remarketing means leveraging banner advertising so that potential buyers that have bounced from your site continue to see your brand and your products on other sites that they view.
Chili is a leading digital marketing agency and we have a track record of helping companies large and small to keep their product or service in front of prospective clients in a way that ensures the best possible return on ad spend. To discuss how we can help you discover and target your market give us a call or drop us a line.