Learn how to make your business grow on the Internet investing on today’s top social network: TiKToK
What is TikTok? It’s an app for creating and sharing short videos (3 to 15 seconds) and long videos (30 to 60 seconds). It was developed and launched in China in 2016. One year later it began its global expansion.
In 2020, four years after its first appearance, the app reached 500 million users around the world. Facing this situation, more and more companies are starting to notice TikTok paid ads’ potential.
TikTok Ads are sponsored videos. They are pieces of content made for commercial use. There are different types of ads on TikTok:
Your ad appears on the suggested videos section on users’ feeds.
Your ad is displayed on full screen mode for a few seconds before it turns into a in-feed video ad;
Sponsored AR content:
Your Augmented Reality ad can be a sticker or a filter that users can add into their own videos;
Your add appears on the Discovery section. The idea is engaging users to do something while posting it with the hashtag you have proposed.
Sponsored influencer content:
Make a deal with an influencer and reach more people.
TikTok's huge and still-growing popularity among the youth has awakened the interest of many digital marketing agencies.
TikTok allows you to configure the way these ads work.
(cost per 1.000 impressions)
(cost per view)
Why does TikTok matter so much? We’re talking about a market segment with great tendency to online shopping: 41% of TikTok users are between 16 and 24 years old.
This insight may help us understand TikTok’s importance: American users spent US $ 50,4 million on TikTok during february 2020 only.