Learn how to make your business grow on the Internet investing on today’s top social network: TiKToK
What is TikTok? It’s an app for creating and sharing short videos (3 to 15 seconds) and long videos (30 to 60 seconds). It was developed and launched in China in 2016. One year later it began its global expansion.
In 2020, four years after its first appearance, the app reached 500 million users around the world. Facing this situation, more and more companies are starting to notice TikTok paid ads’ potential.
TikTok Ads are sponsored videos. They are pieces of content made for commercial use. There are different types of ads on TikTok: Let’s see:
TikTok's huge and still-growing popularity among the youth has awakened the interest of many digital marketing agencies.
TikTok allows you to configure the way these ads work.
As in any digital marketing strategy on social media you must define a public. To do so you can take into account certain elements, such as gender, age, geographic location, etc.