Imagine having the opportunity to be shown to 90% of all web users in the world. Google Display Ads allows you to do just that.
With a variety of format options, banners or display campaigns can be shown across a multitude of websites that are related to what you’re selling or attract visitors that match your target demographic.
Google Display Ads allows you to target your audience through a variety of options giving it unmatched precision. Besides keyword targeting, you can identify specific age groups, gender, location, interests and more – distributing your content in an efficient way to those more likely to convert.
But Google Display’s most powerful capabilities is what makes digital marketing incomparable: remarketing. With remarketing you can collect users information as they interact with your website or display ads, or any other form of digital marketing, then retarget your ads and adapt them to what that user has shown interest towards. Yep, these are the famous ads that follow you around the net as if they “spy” and mysteriously “eavesdrop” on you to know exactly what you like. In reality, it’s just the remarketing powerful algorithms working with data provided by you on serving the most relevant ads to you and its audiences.
Don’t be mistaken: Display Ads is NOT just an awareness tool. They can serve as a powerful tool to convert web users into curious visitors, and then finally into customers. With years of experience with Google Display Ads, we can do just that for you too!
Google Display is often associated with static, repetitive images with an offer and a call-to-action that just as often goes by unnoticed. We know it goes way beyond that: it can be dynamically tailored to match your audiences behavioral and contextual interests online, it can adapt itself to match the stage where your audience is on the journey, it can change the message, creative and even call-to-action to better optimize your budget and become more relevant to what your target audience is really looking for at that point. Finally, Google Display can leverage and be leveraged from cross-channel marketing, make great use of data collected on your website and becoming a powerful ally in growing your business!