When we think of advertising on social media the first platforms that come to mind are Facebook, Twitter, Tik-Tok and Instagram. We could also add some messaging services, such as WhatsApp. But what about Pinterest?
Pinterest is a platform in which users can create, collect and manage visual information (most of it images). It works as an online board where we can virtually pin our interests.
Its dynamics work like this: users pin images, gifs and videos. They can also create content for others to pin. Users can also group up collections of images. There’s almost everything on Pinterest, but most of the content consists in recipes, fashion, home and beauty.
Very well, then. But then:
Pinterest’s advertising tool allows us to create ads through a pay-for-placement system. Pinterest Ads have images, texts and links and they appear on the user’s feeds.
There are different ways users can see Pinterest Ads:
There are various Pinterest ad formats:Common Pin
It’s just like a normal pin. This is the most used Pinterest ad type.Promoted Videos (standard width)
It includes, besides the title and the description, a video between 4 seconds and 15 minutes. For a better user experience, remember to film in portrait mode.Promoted Videos (maximized width)
Just like the previous type, but here videos can be both square or filmed in a landscape mode.Promoted App Pins
These pins promote apps by posting images and videos.Carousels
These are series of square images (between 2 and 5) that allow us to show different products or the same one from different perspectives.