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Lost Rankings?

Lost Rankings?

Google changes all the time. What worked yesterday for getting rankings may not work tomorrow, worse yet: it might get you penalized.

Authenticity however has always been a tool you can rely on. Search engines are making sure “shortcuts” are, well, cut out of existence, and only hard work can get you that so desired position within the top 10 first page ranking results – a position where 91% of all search traffic goes to.

So, if your website seems to be steadily (and a lot of times quickly) dropping in rankings and traffic, you might have been penalized by Google updates.

Beyond The Borders

Get Back On The First Page

Digital has changed dramatically in the past decade. We’ve seen it all. Chili can immediately identify where you might have been penalized and start acting on restoring your rankings and traffic immediately.

We’re always up to date on Google’s latest algorithm changes and we’re able to not only mend losses but put you on a long-lasting track of top page rankings.

We start with identifying historical data-points where your traffic and rankings started to drop, then link back to possible algorithm changes or even just changes in your own website structuring and content development strategy. Then we offer a personalized plan of recovery to remove penalties inflicted to your website. This allows your website to once again see the light of day at the very top of the summit on Google search results!

White Hat vs. Black Hat SEO

White Hat vs.
Black Hat SEO

Digital has changed dramatically in the past decade. We’ve seen it all. Chili can immediately identify where you might have been penalized and start acting on restoring your rankings and traffic immediately.

We’re always up to date on Google’s latest algorithms changes and we’re able to not only mend losses but put you a long-lasting track of top page rankings.

We start with identifying historical data-points where your traffic and rankings started to drop, then link back to possible algorithm changes or even just changes in your own website structuring and content development strategy, then we offer a personalized plan of recovery to remove penalties inflicted to your website. This allows your website to once again see the light of day at the very top of the summit on Google search results!

Google Penalties Explained

With 73% of all website traffic going to organic search results, and 91% of search results staying within the first page of results, competition has never been so fierce. Just as the internet and consumer behavior have evolved, Google has also evolved to adapt to this extremely competitive marketplace. Penalties and measures against websites that choose shortcuts over quality have been a constant focus for the Google algorithm, where it’s becoming not only harder to cheat the system, but also increasingly costly.

Google updates – charmingly named after animals, are nothing to be played with. They identify Black Hat SEO practices and are quick to act by penalizing these websites, making them drop in rankings, diminishing traffic consistently until the cheater has completely been taken out of the race. Do you suspect your website has been hit by one of these updates? Here are all of them and what they aim at solving:

Penguin

Penguin penalizes the infamous backlink spamming strategy. Other sites linking or referring back to your website are called backlinks. These can have an outstanding effect on your own domain’s authority if these outside sources are reputable and legitimate sources themselves.

“Spammy” backlinks are a common practice of Black Hat SEO. These links serve no purpose other than to try and trick Google into believing the website linked back to is an authority in its field. The Penguin update was created to put an end to this technique, tracing and penalizing websites that identify bad links. The only way of running from the Penguin is through White Hat SEO techniques that build quality backlinks from trustworthy sources.

Possum

A study suggests that Possum has influenced over 64% of Google’s local search results. The update focuses on providing accurate local results based on location of the searcher, keyword variations, business location, flexibility on how far the city searches stretch and how websites adapt to the keyword variation, and finally a new algorithm focused solely on local search queries.

Not sure if you’ve been affected by the algorithm? Search for your business locally with local search terms and check if your business shows up within the top results. If not, Possum might have gotten you too.

Panda

Panda focuses on a major issue on the web: low-quality content. Google improves itself on an incredibly fast rate to provide its users the most trustworthy and read worthy content possible. Low-quality content has a gigantic impact on user experience as an overall – an impact that Google wants to get rid of when serving relevant content matching keyword search.

Fear not! With high quality content and a solid structure to your website that improves your users experience, you should only benefit from such an update. But if not, a full assessment is highly recommended as it might be hard to identify the exact causes of the penalties.

Hummingbird

The Hummingbird is a major algorithm change deployed by Google to match natural search queries with possible relevant results, meaning Google now considers context and meaning over the actual keywords typed.

It also redirects users to a specific page that is most relevant to the search query, rather than always the homepage. That allows for a smoother transition from search to what users are looking for.

If you feel like the old keyword targeting is no longer working, it’s time to assess your current situation with a proper website audit to expand your searchability according to your target audience’s contextual and behavioral searches.

Have You Been Put In The Penalty Box?

Sounds painfully familiar?

Then there’s the possibility your site has been put into the penalty box. Chili has the expertise to work out if one of these algorithms or countless others are to blame for your loss of traffic and rankings.

Worry not – it won’t cost you a cent. We’re offering free Google penalty assessments where a comprehensible and straight-to-the-point audit, explained by one of our SEO specialists, will let you know if your website has been penalized, and how to recover it as fast as possible.

Have your website’s traffic loss and penalty assessment for FREE by our expert SEO team

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