+900% Increase In Organic Revenue In Just 3 Months!

Background

In this Case Study we want you to meet this leading Panamanian e-commerce company that, for more than 30 years, has been seeking to bring its customers solutions and comfort when purchasing home equipment .

The brand was born and launched on the market with great enthusiasm and commercial strength. From the beginning, the company set high standards for the quality and presentation of its stores. Thanks to this, they gained an excellent reputation that they maintain to this day.

It’s a home store that pioneers the user-centric experience. Its state-of-the-art technology, signage, amenities, ease of purchase, ample parking, security and excellent locations make each purchase a more than pleasant experience.

Since 2021, the brand has relied on Chili for its marketing campaigns. Our agency and the brand have been working together on SEO projects and pay-per-click campaigns.

Let's see how they have grown so far.

Growth statistics

⁵⁰

Keywords on the first page.

^+19,000

Keywords indexed in Google.

^+400%

Increase in organic impressions.

^+900%

Increase in organic revenue.

The challenge

The Panamanian brand had less visibility and organic traffic than its current competition. Being an e-commerce store, there was a lot to optimize (hundreds of URLs!). Also, to achieve the growth rate and performance that was needed, constant monitoring of search engines and keyword mapping was required.

Our strategy

Our SEO strategy consisted of choosing the most related and relevant keywords with respect to our client's company. This had to be achieved by maintaining a balance between the difficulty of the keywords and the authority of the brand site.
Once the best keywords had been selected, we continued to optimize the content of the target pages, that is, those pages that we wanted to be better positioned. To achieve this we followed the best practices for e-commerce, which were: 1 -Identifying the main category pages, create subcategories and product pages that have the most important keywords in their content. 2 - Using schema markup and structured data to ensure crawling efficiency. 3 - Identifying and optimising product pages without H1 or with non-existent alt texts.
In addition, we proceeded to eliminate technical errors of crawlability that could affect the status of the website before the search engine algorithms.
Finally, we created backlinks that pointed to our client's site. This was done with the aim of increasing the authority of the brand and showing its relevance to Google. We also removed potentially toxic links that could affect the overall performance of the website.
Once we analyzed the performance of the keywords, we reassigned them by changing the focus. In this way we generated much more specific and relevant content for both specific URLs and Google searches.
In addition to our SEO optimizations, search engine optimization efforts were coupled with pay-per-click (PPC) campaigns. In this way, we were able to design a 360° strategy that allowed us to increase our client’s conversions and reach.
The top category pages optimized for SEO were also used as landing pages for our PPC campaigns, optimizing our ads for the same keywords to ensure a high ad score.

Results

Since this company started working with us, they had an increase in traffic and organic clicks by more than 300% from Google. We managed to position 50 keywords on the first page of search results, in addition to indexing more than 19K! keywords in Google. We were also able to increase organic impressions by more than 400% and organic revenue by more than 900%.

+900% increase in organic revenue in just 3 months!

This Panamanian e-commerce company increased their organic traffic and their first page keywords by working with our SEO team.

Background

Growth statistics

Keywords on the first page.

Keywords indexed in Google.

Increase in organic impressions.

Increase in organic revenue.

The challenge

Our strategy

Results

Have your website audited and your campaigns analyzed by a true digital marketing expert in our team, all valued at $250 but given for FREE!

Background

Growth statistics

Keywords on the first page.

Keywords indexed in Google.

Increase in organic impressions.

Increase in organic revenue.

The challenge

Our strategy

Results

Have your website audited and your campaigns analyzed by a true digital marketing expert in our team, all valued at $250 but given for FREE!

Get a 30 minutes free strategy session to kickstart your campaigns

Yes! Welcome to more potential customers, sales & success online.

Get Started

Thank You!