In this Case Study we want you to meet this leading Panamanian e-commerce company that, for more than 30 years, has been seeking to bring its customers solutions and comfort when purchasing home equipment .

The brand was born and launched on the market with great enthusiasm and commercial strength. From the beginning, the company set high standards for the quality and presentation of its stores. Thanks to this, they gained an excellent reputation that they maintain to this day.

It’s a home store that pioneers the user-centric experience. Its state-of-the-art technology, signage, amenities, ease of purchase, ample parking, security and excellent locations make each purchase a more than pleasant experience.

Since 2021, the brand has relied on Chili for its marketing campaigns. Our agency and the brand have been working together on SEO projects and pay-per-click campaigns.

Let's see how they have grown so far.

Growth statistics


Keywords on the first page.


Keywords indexed in Google.


Increase in organic impressions.


Increase in organic revenue.

The challenge

The Panamanian brand had less visibility and organic traffic than its current competition. Being an e-commerce store, there was a lot to optimize (hundreds of URLs!). Also, to achieve the growth rate and performance that was needed, constant monitoring of search engines and keyword mapping was required.

Our strategy


Since this company started working with us, they had an increase in traffic and organic clicks by more than 300% from Google. We managed to position 50 keywords on the first page of search results, in addition to indexing more than 19K! keywords in Google. We were also able to increase organic impressions by more than 400% and organic revenue by more than 900%.

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