4 Geeks: the bootcamp with 782% monthly leads in Latin America!

Growth statistics

The challenge

Our strategy

• Our Google strategy consists of an institutional campaign to reach a warmer audience that already knows 4Geeks and is searching for the company's name on the internet. This campaign is important to be able to capture these leads that are already in the middle/bottom of the funnel and therefore are going to have a cheaper acquisition cost.
• In Google, we also have a campaign with programming keywords to capture leads from people looking for programming courses in Costa Rica and Colombia.
• In addition, we have implemented a traffic campaign on Google in order to generate more visits to the site, through a remarketing and lookalike strategy using ad groups on Instagram.
• Our Instagram strategy involves a native form campaign that directs users who click on the ad to a form within Facebook, without the need to be redirected to another page or app. That way we achieve more leads.
• We also run a conversion campaign that directs people to the form on the 4 Geeks website, and a traffic campaign. With these two strategies, we can use audiences that accessed the site for remarketing and similar ad groups, generating more leads.

Results