4 Geeks: the bootcamp with 782% monthly leads in Latin America!

Background

4Geeks is a bootcamp and the ideal place to promote the career of several young people who have the desire to learn programming topics. What distinguishes 4Geeks from its competitors is the methodology they use to train developers in just a few months, since 86% of those who participate in the program get better job opportunities.

Chili's mission is to accompany them in generating more leads in the Spanish-speaking market with the goal of expanding to Latin America.

Growth statistics

^+160%

Clicks

^+550%

Impressions

^+7.000%

Leads

^+105%

CTR Google

The challenge

Our biggest challenge was to generate around 100 leads per month for each country in which we have a presence (Colombia and Costa Rica) with a limited budget while reaching potential customers in Latin America.

Our strategy

Our Google strategy consists of an institutional campaign to reach a warmer audience that already knows 4Geeks and is searching for the company's name on the internet. This campaign is important to be able to capture these leads that are already in the middle/bottom of the funnel and therefore are going to have a cheaper acquisition cost.
In Google, we also have a campaign with programming keywords to capture leads from people looking for programming courses in Costa Rica and Colombia.
In addition, we have implemented a traffic campaign on Google in order to generate more visits to the site, through a remarketing and lookalike strategy using ad groups on Instagram.
Our Instagram strategy involves a native form campaign that directs users who click on the ad to a form within Facebook, without the need to be redirected to another page or app. That way we achieve more leads.
We also run a conversion campaign that directs people to the form on the 4 Geeks website, and a traffic campaign. With these two strategies, we can use audiences that accessed the site for remarketing and similar ad groups, generating more leads.

Results

With 1 year of work with 4Geeks, we have achieved incredible results. On Facebook alone we obtained 167% of clicks, while impressions had a total of 569%, on the other hand, leads increased 7,000 % compared to previous periods and we had a reach of more than 320%.

On the other hand, the Google result with the Chili campaigns was notorious with 909% of clicks. Likewise, the number of impressions increased to 901% and we increased the number of leads to 782%.

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