Advertise your products where your buyers are. Invest in Amazon Ads
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Ichiro Soga
If you have experience with Facebook or Google Ads, you're probably aware of the importance of SEO for developing an effective digital marketing strategy.
Anyway, if your goal is to increase your sellings, it's time for you to meet Amazon Paid Ads.
Amazon Ads are quite similar to Google's. The idea is simple: users type certain keywords in order to find a product and the platform answers displaying a list of results.
Usually, users choose the products that are shown in the first search results page. That's why it's so important to have a well optimized content. But that's not all: advertising on Amazon with paid ads allow our products to be shown among the first search results.
The goal of those who use Amazon Ads is to gain more visibility for their products and, naturally, get more potential clients. When a user types keywords (such as "basketball shorts", for instance) the first Amazon results will always be paid ads.
Advertisers can customize their ads by choosing the segmentation data and keywords, but they can also select the automatic Amazon settings. That second option helps sellers to find the right keywords.
Advertisers pay when a user clicks on their ads. That's why Amazon Ads and Google Ads seem very equal, but there are some key differences. Let's see:
Google and Amazon Ads share this feature: pay-per-click. But they are not the same: Google Ads take into account information like demographic and geographic data, among others. On the other hand, Amazon Ads are based on purchase, return and conversion history.
Another key difference between Google and Amazon Ads is the following: when a user clicks on an Amazon Ad, he/she will be sent to the product page inside Amazon's platform. But when a user clicks on a Google Ad, he/she will be redirected to the advertiser's website.
With more than 300 million users, Amazon is the world's biggest ecommerce platform. That's why investing in Amazon Ads is always a good idea. Besides, the cost per click on Amazon is cheaper than Google's (about US $0.35).
People looking for products on Amazon already have a purchase intent. We could say that a great deal of the selling process is quite done. But there?s another issue we must talk about: Amazon Prime.
There are 95 million Amazon Prime accounts worldwide. Every year each Prime user spends an average US $1,400 inside the platform. Interesting, right?
You can invest in Amazon Prime Ads. Amazon Display Ads are usually shown on the platform's home page, but you can also choose to buy Amazon Video Ads to reach your audience while they watch movies or TV series.
For advertising on Amazon you'll have to have a seller account. There are two types of seller accounts:
If you think you're going to sell no more than 40 products each month, you should create an Individual Seller Account. This way Amazon will only charge you when a user actually buys your product. This is the best option for those who are starting with Amazon Ads.
If your idea is to sell more than 40 products monthly, you should get a Professional Seller Account. This option has some advantages: you can sell in all Amazon categories, create new products (if you can't find the right category for your product), have access to more detailed reports, automatically upload your product catalogs and allow users to purchase with just one click.
Choosing your seller account will depend on the volume of sales you think you're going to reach and the benefits you want to obtain. Wherever your choice is, it's important to remember the importance of content optimization.
So, are you ready to start using Amazon Ads? If you still have doubts, don't you worry. You can always hire digital marketing agency for developing your online campaigns.
At Chili we work with clients from all over Latin America. Do not hesitate to contact us. Digital marketing is our passion and clients' satisfaction is our priority. Click here to start increasing your sales.
