How an SEO agency in Panama can transform your business
SEO in Panama: 7 ways an agency can transform your business
Do you have a business and want to reach more customers, increase sales and boost your brand recognition? Even if you don’t know it yet, what you really want is the help of an SEO agency in Panama.
By itself, SEO (Search Engine Optimization) has the potential to completely transform any business, taking it from the 20th century to the new digital age. And, if you also have the help of true professionals and frame SEO in a digital and comprehensive business plan, then you will always be one step ahead of the competition.
How an SEO agency in Panama can transform your business
SEO is a very useful and powerful tool. Now, despite that, it is accessible to all types of companies, large or small, since any Panamanian entrepreneur can learn the basics of SEO and begin to apply them in their business.
However, most businesses, even sole proprietorships, decide to enlist the help of an SEO agency. The benefits of hiring professionals go beyond accessing their knowledge on how to improve Google positioning. That’s just the tip of the iceberg.
SEO is the foundation of a series of efforts that impact the number of customers, the shopping experience, brand recognition and much more. These are 7 ways in which an SEO agency in Panama can transform your business.
1. More potential (and quality) customers
SEO is an inbound marketing strategy and, as such, it has a great advantage over outbound strategies such as paid advertising, sending mass emails and cold calling.
Outbound marketing involves “going out” to find customers, and many of the people you contact may not even be interested in the product.
Instead, inbound marketing is more focused on the needs of the consumer. Far from interrupting or annoying them, when a user finds your company on Google, you are not forcing anything: it is the user himself who took the initiative and who showed interest.
For this reason, the traffic generated by search engines (called organic traffic) is of the highest quality. Why? Because they are people who are looking for information about your product, service or sector.
More precisely, according to a report by HubSpot, 6 out of 10 marketers say inbound marketing delivered the highest quality leads to their sales teams.
2. They cover all stages of the sales funnel
As you probably know, not all customers are at the same stage of the sales funnel. SEO allows you to address each of these stages, simply by offering different types of content.
At the top of the funnel are those customers who need a product or service and are just starting to research the topic.
Let’s imagine a company in Panama that began to investigate how to improve organic positioning and searches for “SEO in Panama” in Google. For this type of client, it would be useful to make articles that address the subject from different angles and respond to the searches they usually carry out.
Meanwhile, in the middle stage of the funnel are those customers who are already comparing different products and services. Articles that deal with more specific topics and in greater depth, which serve as a guide for decision-making, work very well here.
Finally, in the final stage of the funnel, you are one step away from conversion. For this type of client, nothing better than an article that explains the characteristics of your product or service and includes testimonials from satisfied clients, case studies, etc.
3. Brand recognition
If your website appears among the first search results, that automatically improves the credibility and recognition of your brand. Keep in mind that 91% of people never make it to the first page of results, so not being there is the same as not being there.
Also, if you have produced quality content to carry out your business plan and SEO strategy, then your company will become a reference within the sector. In this way, when a customer is ready to buy, they will tend to choose your company, since you obviously know what you are talking about (or at least you look very good).
4. More local presence
SEO can be a marketing strategymarketing online, but its results can be very offline. Local SEO is a specialty within SEO that focuses on those searches related to geographically close products, services or businesses.
Did you know that 97% of people look for local supermarkets, restaurants, shops, gyms and even e-commerce? Another fact: 8 out of 10 local searches made on mobile phones end with an offline purchase.
Therefore, if you have a business whose activity is focused on Panama City or any other region of the country, local SEO can be of great help.
5. Better user experience
Working on SEO also implies improving the user experience, since it is one of the main factors that Google uses to establish its ranking.
To find out if a page deserves to be among the first results or not, Google evaluates the experience that previous visitors have had there and for this, it analyzes aspects such as the loading speed of the site and the bounce rates.
For example, if a user enters a web page and it takes several seconds to download (or can’t be seen well from the mobile phone), they will probably leave the page quickly, something that Google penalizes because it interprets it as a bad user experience.
6. More time for what is truly important
As we already said, having the help of SEO professionals can mean a great advantage. But the truth is that you don’t need them. Anyone can research SEO and implement the changes on their own.
However, taking the latter path is not a good investment. SEO is a very complex subject, which requires studying, having experience and staying up-to-date. By working with an SEO agency, you can leave that issue in the hands of professionals and focus your energies on what really interests you: Running your business.
7. It’s just the beginning…
In short, doing SEO in Panama or anywhere else is much more than finding out how to improve Google positioning. SEO efforts are part of a digital business plan and its consequences go far beyond search engines. As we have seen, SEO translates into a better user experience, a greater local presence, more brand recognition, and many other things.
Therefore, if you are looking for an SEO agency in Panama, try to choose one that offers various services as we do in Chili.
We are a marketing, SEO and digital advertising agency with a presence in Panama and other Latin American countries. We have professionals in different branches, who love and know what they do.
If you are interested or interested in knowing more, write to us. We will put one of our experts to analyze your business to offer you a free audit.