210% ROI in PPC Campaigns for GPC
Precise Paid Media Campaigns Boost GPC’s Visibility
+210%
Impressions
+195%
Clicks
210%
Increase in ROI
+1.20%
CTR
The Challenge:
Maximize the impact of PPC campaigns to highlight GPC’s calibration services, crucial for ensuring compliance and safety in food processing.
Services:
Context:
Over a period of three months, GPC sought to enhance the efficiency of their paid media campaigns in collaboration with Chili, focusing on the food and beverage market.
Our Approach:
- Detailed Audience Segmentation: Focused on professionals in the food industry.
- Continuous Campaign Optimization: Dynamic adjustments to improve performance.
- Education through PPC: Using ads to educate about the importance of precise calibration.
Results:
The PPC campaigns resulted in an impressive ROI of 210%, with significant improvements in impressions and clicks, and an increase in campaign effectiveness over time, strengthening GPC’s position as an authority in calibration for the food and beverage industry.
