46% Growth in Leads Through PPC Strategies
Chili’s Expertise in Paid Campaigns Boosts Results for Aliança
Increase in conversions
Clicks
CPA
Impressions
The Challenge:
The main challenge faced by Aliança was to improve its lead acquisition strategy and optimize the return on investment in digital advertising. This involved not only increasing the number of leads but also reducing the costs associated with obtaining them.
Context:
Over a quarter, Aliança focused on maximizing its visibility and lead generation through paid media campaigns, with strategic support from Chili. The main goal of the campaign was to increase the reach for specific services, aiming for higher conversion in a competitive market.
Our Approach:
- Advanced Audience Segmentation: Focusing on specific demographics to reach users most likely to convert.
- Rigorous A/B Testing: Continuous implementation of tests on landing pages to maximize conversion.
- Real-Time Data Analysis: Constant monitoring of performance data to make agile adjustments to strategies.
- Ad and Budget Optimization: Fine-tuning of ads and campaign budgets to ensure maximum effectiveness.
Results:
Chili’s expertise in PPC enabled Aliança not only to achieve a significant increase in lead generation but also to enhance the efficiency of its advertising campaigns. The 30% reduction in CPA and the 200% increase in clicks reflect a highly optimized campaign that maximized the return on investment, while the 55% increase in impressions demonstrates a considerable expansion in the reach of the campaigns. The partnership with Chili was crucial in achieving these results, combining meticulous analysis with strategic execution.
