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Digital Transformation in SEO: 364% Increase in Organic Sessions for Joico

Chili Drives Significant Growth for Joico in the Hair Care Market


Organic sessions


New users




Increase in organic revenue

The Challenge:

Joico faced significant challenges in terms of online visibility and organic traffic, with many critical keywords poorly positioned. 


Over the course of a year, Joico, with the support of Chili, focused on SEO strategies to improve their online presence and visibility on search engines.

Our Approach:



The results achieved reflect a significant transformation in Joico’s digital presence, with a substantial increase in sessions and new users, as well as notable improvements in site visibility and search engine performance.

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