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SEO Advancements: Top 3 for 85% of Keywords

Negoocia Fácil (MFM Tecnologia) and Chili transform the visibility of a telecommunications leader


Keywords in the top 3


Increase in impressions


Organic sessions


Increase in clicks

The Challenge:

Improve search rankings and increase relevance in a highly competitive market, focusing on showcasing the platform’s ability to help users manage their debts.



Over the course of a year, Negocia Fácil (MFM Tecnologia), in collaboration with Chili, leveraged its SEO expertise to optimize the online visibility of a major telecommunications operator in Brazil. Utilizing its white-label platform for debt renegotiation, MFM focused on highlighting services that help consumers manage their finances, thereby improving the accessibility and efficiency of the service.

Our Approach:

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The collaboration between Negocia Fácil (MFM Tecnologia) and Chili resulted in a significant transformation in the online visibility of a major telecommunications operator in Brazil. The strategic and well-executed approach led to notable increases in SEO metrics: 85% of target keywords were positioned in the top three search results, demonstrating the effectiveness of the keyword optimization techniques. Additionally, there was a 60% increase in impressions, indicating that content is being viewed more by users, expanding the company’s digital presence. The 58% growth in sessions shows that the optimization not only attracted more visitors but also increased user engagement with the site. The 50% increase in clicks reflects greater user interaction with the search results, proving the relevance and effectiveness of the presented content.

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