Build the digital presence of the new portal, focusing on establishing relevance for key search terms and converting traffic into tangible commercial results, highlighting debt renegotiation capabilities.
In nine months, Negocia Fácil (MFM Tecnologia), using its white-label platform specialized in debt renegotiation, was tasked with establishing and optimizing the online presence of a new retail portal. Starting from zero in all metrics, the mission was to position the portal as a reference solution for consumers looking to manage and renegotiate their debts in the context of online shopping.
Our Approach:
Technical and On-page SEO to ensure the site was fully optimized from the start.
Development of Strategic Content to capture and engage the target audience, emphasizing debt renegotiation solutions.
Competitive Analysis and Monitoring using analytical tools to adapt strategies.
Results:
The implementation of SEO strategies met and exceeded initial objectives, resulting in a dramatic increase in online visibility. The growth in impressions and clicks was complemented by a significant increase in sessions, demonstrating that the optimizations not only attracted traffic but also effectively engaged visitors with the debt renegotiation offer. These results highlight the effectiveness of technical SEO, on-page strategies, strategic content development and continuous competitive analysis, quickly establishing the portal as a reference in the debt renegotiation market in the context of online shopping.