We’ve seen on previous posts the importance of SEO in Google. This time, however, we’ll focus on SEO techniques for Latin America’s fastest growing ecommerce platform: Mercado Libre.
If you want to know how to advertise on this platform, we recommend you to read our post on Mercado Libre Ads. If you already did it, it’s time for us to move on.
Mercado Libre SEO is a group of content optimization techniques for placing a product among the first positions of the platform’s results page.
Mercado Libre places among the first positions of the results page those ads that, according to the platform’s algorithm, are better optimized. The factors that determine content placement on Mercado Libre’s ranking are:
Mercado Livre favours those publications with a history of sales, with a low amount of complaints (and if those have been solved), with good reviews and those with fast shipping.
Mercado Libre has 150 million registered users and it receives 157 million unique visits. On the platform, 4,000 searches per second are made and 10 million payments are processed every month.
We’re talking about a Latin American e-commerce giant with presence in almost 20 countries. It’s Latin America’s number one retail website and it occupies the 8th place on the world’s ranking. That’s why investing in SEO for Mercado Libre is always a good choice.
The key for doing SEO for Mercado Libre is to know the posting methods and apply the suggested techniques. For instance:
Titles and descriptions must be clear. It’s recommendable for titles and descriptions to be like this: product + brand + specs + characteristics + extra info. Symbols and punctuation must be avoided. Also, avoid grammar mistakes and never write the whole sentence with Caps.
Always reply to users’ questions and try to do it fast. This is very appreciate it by the algorithm.
Invest in quality images. Professional imagery is very attractive. A post where it’s hard to see the product is condemned to failure.
If you receive complaints, try to solve them. A high rate of dissatisfaction could be lethal in Mercado Libre.
Mercado Libre valorizes sellers that worry about fast deliverance. Make sure you have an agile and trustworthy shipping service.
At Chili we work with SEO for Mercado Libre and Google, but we also develop campaigns with Mercado Libre Ads, Google Ads, Facebook Ads and many other digital marketing actions on social media and e-commerce platforms.
If you want to know more about it, don’t hesitate in consulting with our experts. Have you used SEO for Mercado Libre already? Leave your opinion in the comments.