Nobody should be surprised by now if we say that we’re living in an audiovisual era. And in this realm of video contents, YouTube is the undisputed king.
The platform receives 1,000 million unique visitors every month. During that time, 3 million searches were done on YouTube. Also, 100 hours of video are uploaded every minute.
That’s why it’s so important not just to be on Youtube, but also to appear among the first search results. How to do that? Through SEO.
SEO is a set of techniques for improving a website’s position on a web browser’s search results page (SERP). When we talk about SEO, we usually think of Google, but there’s also SEO for Bing and Yahoo. Besides, we can apply SEO techniques on Amazon and, of course, on YouTube.
To apply SEO to YouTube implies to optimize contents for the platform to easily find them, correctly categorize them, place them in high positions within its search results page and show them to those users we’re trying to reach out to.
The basic notion we must handle to understand how YouTube SEO works is “keywords”. These are the words people use to find content. Those terms are the ones we must aim to, so YouTube can understand that our content is the right one for those users.
The YouTube algorithm doesn’t understand what our video is about. Therefore, it will analyze its metadata. The right choice and placement of that information will make the platform decide if our video is relevant and if our channel is to be trusted.
Audiovisual contents are the most effective way for delivering messages nowadays. In fact, according to recent studies, 78% of all web content available in the world is actually composed of videos. It’s estimated that that number will increase up to 82% by 2021.
With more than 32 million videos uploaded, YouTube is the third most visited website in the world. Almost half of all internet users are right now, while you read these lines, watching stuff on YouTube.
Among those users, 70% watch videos to solve a problem or to learn how to do something (tutorials). Besides, 70% of all YouTube videos are seen on mobile devices.
It’s estimated that 90% of all social media users watch YouTube.
For all that and more, doing SEO on YouTube is quite indispensable.
YouTube video SEO is not so different from Google SEO. In fact, YouTube belongs to Google, so both companies share data and methodologies. Let’s see now how to optimize your youtube videos for SEO with a few techniques:
Are you ready for doing SEO on YouTube? Contact us and prepare yourself to watch your organic results improve immediately!