Chatbots on the web, allies of 21st century companies

Your website is the face of your business. And like it or not, your clients see it as a one-stop shop for all their questions and queries.

And, such is the way with modern life, they want answers straight away.

The problem is that most of us don’t have the resources to have someone sitting by their computer 24/7 replying to customers at their convenience.

Indeed, studies have shown that 50% of customers want business to be available all day every day. Which is where Chatbots can help.

Person chatting with robot

What is a Chatbot?

A Chatbot is a piece of messaging software that chats with customers using AI.

Impatience is one of the biggest challenges facing businesses with over 50% of customers indicating that they either leave a website or don’t buy from that company again if they don’t get a timely response to a query.

Imagine over half of all visitors being turned off so easily. With a chatbot, that needn’t be the case.

Raising the level of customer service

Chatbots can process or decode natural language to not just understand the language used but to analyse the text and help identify information that will be relevant to each customer.

But the customer will feel like they’re having a conversation with a human being rather than a bot.

So, they get a real time response and a personal service – ticking the two most important boxes for most customers.

And as an added bonus the AI will collect and process bulk conversational data to provide valuable, actionable insights for moving your business forward.

Think of it as your very own in house marketing agency.

Closing the deal

Online shopping is continually on the rise, so it might surprise you to learn that 65.3% of shopping carts are simply abandoned without a dollar being spent. There are many different reasons for this, but one that is regularly reported by shoppers is the fact that they reach the checkout and then realize they have unanswered questions. And once they’ve left the checkout page they just never come back. With a Chatbot installed on your checkout page, you can answer those questions and close the sale. That’s increased ROI for you there and then, and a customer that is likely to come back because of their shopping experience.

Getting feedback

More than anything else, customer feedback is the one thing that businesses want but customers really don’t have time for. Be honest, how many of those text or email surveys do you actually ever fill in? A Chatbot can be analysing responses and asking relevant questions as part of its communication with the customer. And the data is readily available for you whenever you want it. So, without even knowing it, customers are providing feedback which you can use to adapt your business and make their next experience with you even better. You can build brand awareness and a loyal customer base without asking your clients for any more time than it takes to complete their required interaction – menacing more repeat business and increased ROI.

If you’re considering a Chatbot for your website but you’re sure how to go about it, give us a call or message us. We’ll take the time to understand where your business is right now and where you want to take it, and we’ll then advise you on the digital marketing tools that will help you achieve your goals.

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