See 5 Digital Marketing Best Practices for You to Adopt Today!
As you may already know (if you follow Chili’s blog), Digital Marketing is a dynamic field that’s always moving, changing and evolving. Besides, recent events have changed the way we used to look at ecommerce and online advertisement.
Things will never be the same after 2020. Due to the Covid-19 pandemic, online commerce experienced an unprecedented growth all around the world. New habits and new technological developments are pushing Digital Marketing strategies to new best practices that we’ll share with you today in this article.
Programmatic advertising, voice search, chatbots, video ads and content marketing are some of the most important aspects of Digital Marketing nowadays. That’s why we’ll focus on these 5 trends and explain its relevance.
If you want to keep up with the latest trends in Digital Marketing, check out these 5 Digital Marketing best practices for you to adopt (and for you to adapt!).
1. A Deeper Personalization
Programmatic advertising is an automated way of buying advertising spaces and displaying ads to a deeply segmented audience. Through big data, algorithms and artificial intelligence, programmatic ads are very assertive when it comes to target potential clients, customers and buyers.
When a user enters a page, for instance, or when he passes by a digital billboard placed in a public place, these ads compete with each other for those advertising spaces in a bidding process, where the stronger offer wins. All this is automatically made in a matter of seconds.
This deeper degree of targeting and segmentation requires, of course, a great deal of personalized content. That’s why it’s important to know your target audience in order to discover where, when and how to display your ads. Its true, programmatic advertising is all about automating these processes, but you have to set up your campaign with a clear goal in mind.
If 91% of successfu businesses say that automation processes are very important, something must be happening here. In fact, 63% of customers said they feel annoyed with generic ads and 80% are more willing to purchase when a company offers a personalized experience.
That’s why programmatic ads constitute one of the best practices you must adopt if you want your Digital Marketing campaign to succeed.
2. Focus on Voice Search
Voice Search is a trend that you have to take into consideration among your Digital Marketing best practices. People are using their smartphones for doing stuff that they used to do on laptops, notebooks and desktops.
The searchings and buyings of services and products with voice recognition systems are growing day by day. Specialists estimate that voice commerce sales will hit US $40 billion by 2022. These enthusiastic numbers have a reason to be: 22% of online shoppers use their voice for purchasing, but with the amount of voice searchers rising, that percentage is expected to grow as well.
Updated reports show that by 2022, more than half of all American homes will have at least one smart speaker. Also, 72% of people who already have a voice-activated speaker use their devices on a daily basis.
Voice searches and voice shopping are continuing to grow, so focusing in these fields is one of the best practices you can add to your Digital Marketing strategy.
3. The Advantages of Chatbots
Years ago, when chatbots started, they were not very clever. But nowadays, AI-based chatbots are getting better every day interacting with users in real-time whenever it’s needed.
Recent studies indicate that 85% of customer services in 2020 were powered by chatbots. It’s understandable: chatbots are available 24 hours a day, they can reply instantly and they are getting more sophisticated.
People usually expect an immediate reply when they contact a company. That’s why chatbots are evolving to more conversational approaches, thanks to the IA.
4. Investing in Video Marketing
It’s quite obvious that we’re living in an audiovisual era. People watch and produce videos all the time and they are using these contents for buying decisions. Video ads are the most common way for people to learn about a product or service.
Researches show that 52% of consumers feel more confident in online purchasing after watching product videos. Also, 72% of businesses saw their conversation rate improve due to video marketing campaigns.
When we think of video marketing the first thing that comes to mind, naturally, is YouTube. But there are great video ads running in social media platforms, such as Facebook, Twitter, Instagram, Snapchat and TikTok.
5. The Importance of Content Marketing
Content marketing is a big part of digital marketing and it will continue to be an important tool for online advertising. Articles, blogs, videos… Every piece of content is there for a reason and that reason is to attract more customers and buyers.
In fact, it has been proved that content marketing generates three times more leads than paid search advertising. But content marketing is not just creating content and waiting for the leads to appear. It’s worthless if we don’t have a well-planned strategy
In fact, according to the Content Marketing Institute (CMI), 72% of all marketing professionals believe content marketing is one of the most important aspects to be considered when planning a digital marketing strategy.
Of course, all these kinds of marketing tools, trends and recommendations must be combined with other techniques, such as SEO, if we want to obtain great results.
At Chili, we’re always looking for new strategies and techniques because we love what we do. Keeping ourselves informed and aware of the market’s trends is a fundamental part of the way we understand Digital Marketing, as a dynamic field of action in constant evolution.
If you want to know more about Digital Marketing best practices and trends, our team of experts will be happy to talk to you.
We’d like to know your experience with Digital Marketing. Share your thoughts with us! Which other Digital Marketing best practices you’d like to add to this list? Let us know in the comments.